Investor Personality

Investors simply can't have it all (risk free).  To get a reward, investors must be willing to accept some risk.  That is the fundamental trade-off of investing; risk is involved with almost any investment.  Investors must establish their investor personality to structure their investment strategy. 


Whether an investor’s goal is financial security in retirement or funding post-secondary education for their children, it's important to choose investments that match their investor personality. Download our Red Paper to hear more about how to develop your investor personality.

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