Investor Personality Investors simply can't have it all (risk free). To get a reward, investors must be willing to accept some risk. That is the fundamental trade-off of investing; risk is involved with almost any investment. Investors must establish their investor personality to structure their investment strategy. Whether an investor’s goal is financial security in retirement or funding post-secondary education for their children, it's important to choose investments that match their investor personality. Download our Red Paper to hear more about how to develop your investor personality. Register to Download the "Investor Personality" Red Paper You will also gain access to our entire library of exclusive Red Papers.